Our marketing plan

One of the greatest benefits of allowing George Self Property to market your home is our ability to create a totally unique and specialised strategy to showcase the best of your home’s features, and ensure impact in the market. We can guarantee you of quality campaign, designed to capture the features of your property, rather than ourselves, and without the restrictiveness of some franchise groups marketing “rules”.

After careful consideration of many other companies, our marketing difference has been designed with three important points in mind – crisp property images, straightforward, informative text and most importantly, an uncluttered overall look. We strive to maintain a strong flow of continuity, ensuring our brand will soon be one of the prominent in Hobart and its surrounds.

Print advertising

Our advertisement page in the Mercury real estate Guide is sure to stand out week after week. Utilising fresh colors in a manner to ensure wide appeal, our advertisements aim to create an initial interest in the property, rather than show several rooms of the house and explain every feature in detail. Remember, no one can sell your property more effectively than your Agent, face to face, rather than allowing a signboard to let a purchaser to decide whether they like the property. Our advertisements have definite impact, whilst still offering excellent value. Should you require exposure in mainland papers, we will be happy to book advertisements for you, and we can also provide advertisement design through our design and production partner Creative One Studios.

We have the benefit of a good relationship with the Mercury real estate Guide and the Weekend Australian “Prestige Property” section. Whilst we cannot guarantee inclusion, our Agents have regularly enjoyed the exposure of these publications with their listed properties.

Internet exposure

Over the past years, the real estate Industry has been revolutionized by the increasing attraction to the Internet. Therefore, our marketing partners have developed a superior and sophisticated website specifically designed to maximize the internet’s appeal to property purchasers. We can offer you exposure on a range of websites, including the two largest, www.realestate.com.au, and www.domain.com.au. To compliment these sites, we also offer www.georgeself.com.au, www.homehound.com.au, and www.propertypoint.com.au.

Signs

We offer a choice of signage options that we outline during our property appraisal. Whether you prefer a smart single sign or a larger photoboard with comprehensive photographs, we can devise for you in a timely manner. You will always be presented with a suggested layout of your sign, prior to installation. Our signs match our corporate image - so people will know that your property is being sold by the expert team at George Self Property.

Podcasting

You can now take a tour of some of our properties by listening to and watching our podcasts. Each podcast is a revolutionary way to give potential clients an audio and/or video tour of your property without even having to attend an open home! Each podcast is narrated to give you all the relevant backgroud information about the property. Each Podcast also features many photographs of the property. The podcasts are designed to give a feel of the home featured by combining images, narration, music and video. The podcast can be downloaded and viewed at any time on a computer, or even on portable device such as an iPod.

For more information about Podcasting, please visit our production partner's web site at Creative One Studios.

Brochures

We believe that the property brochure is a most important component within the marketing mix. If a prospective purchaser visits a number of properties on any day, it is far from easy to remember the specific features of each property. Therefore, our distinctive A3 full colour brochures present each property beautifully, and ensure every feature, the floor plan and land plan are easily at hand. The description includes house and land size, a detailed explanation of the property and a gallery of photographs.

Showcase CD

For each property we list, we collate a series of the most relevant images and information of this specific property, and transfer to a disk that can easily be mailed to prospective purchasers.